Listening & Media Monitoring
Get actionable insights on your consumers from Social Media Research provided by Netscribes.
With millions of customers talking online about different brands, competitors, products and their personal buying preference, social media monitoring has become the need of the hour. It is also needed to derive sense out of the conversations. Our services have helped organizations to not only measure and manage their brand conversations online but also provide inputs to market research departments, product development teams, customer service teams and public relations teams
Our Solution
- Global information aggregation into a centralized data system
- Human + Technology based filtering of data
- Industry and domain experts to identify insights in the data
- Custom information classifications and taxonomies
- Measurement using custom designed metrics and KPIs
- Online dashboard with single view of insights and KPIs extracted using multiple tools
- Web-based collaborative self service analytics on the data and calculated metrics
- Daily, weekly, monthly and Quarterly reports
- Ad-Hoc research and analysis
- Social media insights
Social media insights
Netscribes provides social media intelligence by ensuring the following factors:
Identify the emerging consumer trends
Understand your consumers’ behavior and perceptions online
Measure your online activities
Spot and manage the negative influences created in social media.
Equip your market research teams and product development groups with a bird’s eye view of the social media space
- Competitive insights
Competitive insights
Media monitoring and analyzing the online information globally around your competitors at a single central point
Gain an in-depth understanding of their online activities
Identify the threats and opportunities that need to be mitigated or realized
Learn about the marketing initiatives, top management presence in social media, and impact of new product launches by the competitors
- Marketing insights
Marketing insights
Marketing insights will help you identify potential customers taking buying decisions online
The key information sources that are influencing your customers and potentials
Identify the key connotations around your brand
Themes that you need to focus on while promoting your brand
Market or industry best practices that act as a benchmark for your social media marketing campaigns
- Campaigns and Event assessment
Campaigns and Event assessment
Undertake a pre and post campaign or event analysis to compare how the intended message was perceived
Considering our social media research as a cornerstone you can design your future online campaign on the basis of the key themes that excite your target audience in social media and the responses you gain from monitoring of such events
Measure the impact of the event/ campaign based in customized KPIs and Metrics
- Key influencer analysis
Key influencer analysis
Identify Key influencers
List the media channels that are discussing your brands mostly after conducting a detailed media monitoring
Detailed profiling of each of such influencers will help you gauge the level of influence their conversations have
Identify if such influencers can be used to build brand advocacy using the positive opinion around your brand
Delivered in real-time online with customizable dashboards, research reports and insights letters
Query? Ask us
