Measuring the performance of influencer marketing
Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily
E3 2019: Cyberpunk 2077 takes limelight; YouTube emerges as top content platform
Electronic Entertainment Expo (E3), held between 11th and 13th June was the 25th expo that brought together leading vide
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The words consumer, customer, and shopper, are often used interchangeably in lay conversation, but each word has a diffe
Six essential steps towards a successful sourcing strategy
Procurement is undergoing transformational change across industries. With enterprises becoming increasingly data-driven
How can marketers create better technical content?
Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, in
7 Consumer research studies every brand marketer should undertake
Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their
The benefits of including tech watch to your competitive intelligence strategy
Competitive intelligence is at the heart of every successful business strategy. However, the pace at which technology is
4 steps to create a rich content strategy for maximizing e-commerce conversions
Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content
