The advantages of social media listening for consumer brands
In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond
5 essential tips for brands planning to go direct-to-consumer (D2C) in India
Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most
Best practices for conducting primary market research during COVID-19
As COVID-19 continues to keep several parts of the world locked down, there is an emerging shift in consumer behavior ac
Emerging survey research trends in the times of COVID-19
The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for indust
