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B2B podcasting has emerged as a powerful marketing enabler providing organizations an effective platform to be heard. Ye
Competitive intelligence tools vs services: What is better for your organization?
The need for speed and agility post the COVID-19 pandemic has increased the demand for competitive intelligence. Now mor
Why UX research is critical to digital transformation
84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in thei
Competitive intelligence in healthcare: 4 key benefits
As the healthcare industry reorients itself in response to COVID-19, competitive intelligence healthcare needs has becom
The potential impact of homebody economy on e-commerce in 2021
Consumer behaviors have irrevocably changed. Last year, while businesses initially grappled using exigency plans, soon i
Best practices for conducting competitive intelligence in the pharma industry
The pharmaceutical industry is constantly evolving. Moreover, there is fierce competition among organizations to keep th
How flexible, modular EV platforms will revolutionize the future of e-mobility
The pandemic has triggered a growing need for personal mobility. Plus, rising fuel costs are bagging electric vehicles (
Insurance industry trends and outlook 2021
Globally, insurance firms are navigating volatile markets of economic uncertainty. As the pandemic-induced financial cri
The art of content marketing during a pandemic
With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persis
Benchmarking your digital-first strategies against market leaders to maintain your competitive edge
Much of the business forum conversations in 2020 were around the impelling need for digital-transformation. And Covid-19
