Key trends in the generic drug market
As patents on branded drugs expire, the global market for generic drugs is growing rapidly. The growth is facilitated by
5 Shopper trends to watch this holiday season
The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account fo
Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
How to use competitive intelligence for better content marketing
You have an excellent content marketing strategy. But so does your competitor. However, by tomorrow, yesterday’
Impact analysis: A powerful tool for informing growth strategies
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve wit
