Building digital trust amid rapid digital transformation
The rapid rise of digitization and use of cloud computing has made enterprises more vulnerable to cyberattacks than ever
The 3 best welcome email examples to make the best first impression
Welcome emails are a little like a first date: You need to make a good first impression to win your new prospects over a
How health and safety technologies have changed retail
In the past, health and safety technology applications within retail focused primarily on store employees. A major reaso
How to conduct a technology assessment: Key data sources and steps for analysis
In order to keep up with technology changes, companies must first make sense of it. Technology assessments provide this
Technology assessment in action: Real case examples
In Michigan, manufacturing businesses are planning to adopt Industry 4.0 technologies by 2025. While automation may impr
Technology commercialization: 10 questions to guide your go-to-market strategy
Every year millions of patents are issued worldwide. Of these, only 3% actually make money for the owner. Businesses cre
Using competitive intelligence for effective sales enablement
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate
Shrinkflation and its impact on consumer sentiment
Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air tha
