Data and analytics services unveiled: A strategic approach to business intelligence
Businesses are increasingly recognizing the strategic value of harnessing data for informed decision-making. That’s wh
How research and insights drive strategic planning
What makes strategic planning crucial for business success? Three key reasons explain it best. Firstly, it is practical
Leveraging Generative AI services for efficiency
In a world where time resources and efforts or in simple words human intelligence is growing costly, Generative AI servi
Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
Has the ‘Wellness’ trend and its associated marketing campaigns hit a roadblock post-covid-19?
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services prom
Navigating digital commerce with effective fraud risk management
Product returns are an inherent aspect, integral to the online shopping experience. E-commerce merchants are obligated t
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
How a leading consumer appliance retailer optimized its pricing strategy
Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal
Revolutionizing e-commerce: How catalog AI is transforming product listings
As of 2023, retail is going through an interesting shift. The once steady rise of online retail in the past decade has c
How to drive e-commerce CX excellence at scale with catalog scoring and seller support
As new business models within e-commerce germinate and flourish at jet speed, the table stakes like accurate and reliabl
