Significant global consumer health trends to watch out for in 2024
Many consumers feel confused and overburdened by the huge and constantly evolving field of health. As we move into 2024,
Video analytics for social media: Maximizing impact on platforms
Video reigns supreme on social media. But as a business or brand, how can you measure if your videos truly resonate wi
Unlocking the power of influencer analytics: A guide for brands
Have you ever wondered what happened to traditional advertisements and celebrity endorsements while casually scrolling o
From data to decisions: The impact of primary market research on business strategies
Successful businesses are now realizing the crucial role of understanding customer needs, behaviors, and sentiments. Eve
Understanding behavior patterns through in-depth interviews
In-depth interviews represent an immersive qualitative research methodology that involves one-on-one interactions betwee
Human-centered research: The benefits of conducting face-to-face interviews for qualitative research
While online surveys have surged in popularity, face-to-face interviewing remains a vital qualitative research tool. Why
CATI vs CAWI: Exploring the best approach for qualitative research
Nothing can replace first-hand information, especially when looking for answers that demand nuance and context. With tim
