Sourav is the founder and CEO of Netscribes and has been spearheading its strategy, business development and innovation activities since inception. Through his leadership, Netscribes has grown from a five-person startup to a global data and insights corporation with over 1200+ employees.
Before starting his entrepreneurial journey, Sourav was the Finance Editor of The Economic Times, the world's third largest business and financial daily, and part of India's largest media house, Bennett, Coleman & Co. Sourav holds a postgraduate degree in English Literature specializing in medieval European classics, and is a National Educational Trust qualified university lecturer in English literature.
A gourmand at heart and a cook, you will often hear him use food analogies in business discussions. When he is not working, he is either exploring new startups as an angel investor or cooking up an experimental recipe.
Yuvraj takes care of the finance, legal, accounting, and treasury operations including all statutory compliances related to GST and Income Tax. He comes with over a decade of experience in managing various audits, company law and taxation matters, annual budgets, financial planning, and forecasting.
He is a certified CA from The Institute of Chartered Accountants of India and a CS Inter from the Institute of Company Secretaries of India. He also holds a bachelor’s degree in Commerce with a focus on Accounts and Finance from Mumbai University.
Subrat K. Mohanty spearheads sales strategy, thought leadership, client partner management, program delivery governance, and business transformations using cutting-edge digital and cloud technologies at Netscribes.
A highly accomplished Business Development Vice President, Subrat K. Mohanty has a solid track record of driving exceptional growth and delivering multimillion-dollar revenue gains. His extensive experience in identifying and capitalizing on global business opportunities has been pivotal in building and nurturing transformational strategic relationships with Fortune 500 companies. Subrat is a trusted advisor to C-suite executives and leads highly competent teams, ensuring the attainment of business and financial objectives.
Prior to Netscribes, Subrat held a similar role at IBM, where he orchestrated multimillion-dollar business development and growth, competitive market expansion, and cost-effective business operations management with a highly effective Go-To-Market strategy. Subrat's qualifications include an M.B.A. in International Business Management from the Xavier Institute of Management (XIMB) and multiple professional certifications in delivery program management, cloud computing/transformation, cognitive practice, design thinking, and agile methodologies, which underscore his dedication to continuous learning and professional development.
Lalatendu spearheads solutioning across business practices at Netscribes. Formerly, he was responsible for the innovation and intellectual property research vertical. Recognized as a go-to IP strategist, he supports corporate innovation agendas helping firms understand the value emerging technologies bring to their business models. He has over 12 years of experience, and his areas of expertise include technology and market intelligence, patent research, social media analytics, and data analytics and automation.
Lalatendu holds a double Master's degree in Physics (Photonics) from SSSIHL and Engineering (Optoelectronics and Optical Communications) from IIT Delhi.
Mehdi is responsible for forging strategic partnerships with global firms to improve large-scale e-commerce operations and omnichannel performance.
He joined Netscribes as an associate in 2010 and quickly grew the ranks to become Vice President of E-commerce solutions. Over the years, Mehdi has played a key role in driving revenue growth and expanding Netscribes’ client relationships.
Prashant Shivram Iyer leads the global marketing and strategic alliances function at Netscribes.
A seasoned marketing professional and a brand and communications industry veteran Prashant has a remarkable track record of success in the brand communications industry. With over 20 years of experience, his proven ability to drive revenue growth, develop impactful marketing strategies, and enhance brand reputation make him an asset to the leadership team.
Prior to Netscribes Prashant held a similar role at Adfactors PR. He has also been a co-founder of Brandknew Ideas and Rubique Consulting. Outside work, he enjoys scuba diving, music, and reading.
Arpita leads the Research and Information vertical at Netscribes. She has over 13 years of experience in business development, strategy, and management and has served in leadership teams in a couple of organizations in the technology space. Arpita has helped transform business functions through process improvements, technology adoption, and mindset change. She is responsible for guiding companies to implement the research outcomes to achieve their business goals.
Arpita holds a Bachelor’s degree in Zoology Honors from Calcutta University and completed her Executive education in Sales and Marketing from IIM Calcutta.
Amey provides technical leadership and strategic advice at Netscribes. He has a strong entrepreneurial background with a focus on building technology products and services. Before joining Netscribes, Amey was the head of operations and technology at Convergence IT Services where he was responsible for delivering AI and ML-led automation services for enterprises.
Amey holds a bachelor’s degree in Information Technology from Mumbai University and an MBA from the University of Pittsburgh.
As Head of Consumer Solutioning (Qual & Quant), Gaurav is the principal architect of our flagship suite of consumer research solutions – called Netscribes CREST© – which is designed to strengthen decision-making on the principle 7-Ps of marketing viz. Product, Place, Price, Packaging, Perception, Position & People. This comprehensive bouquet of solutions aids clients to gauge performance across all brand KPIs throughout the product idea journey and guides them on ‘WHERE TO PLAY’ and ‘HOW TO WIN’.
Employing his rich multi-sectorial experience, he has led a world-class portfolio of FORTUNE-500 companies in American QSR, Café, AlcoBev, CPG, Retail & Ecom, helping brands grow their portfolio and footprint. Gaurav champions product innovation, price correction, portfolio improvement, footprint expansion, brand tracking, campaign strategy and human insights, to fuel growth mindset and deliver value to our clients.
Weekends find him designing heraldic imprese, crafting driftwood or writing zines.
Gaurav is responsible for delivering Netscribes’ e-commerce solutions to retailers, brands and online marketplaces. He manages the e-commerce team to ensure quality and compliance with industry best practices, and is also responsible for building the team through new alliances and technology-driven process optimization.
In his previous role, Gaurav managed Netscribes’ syndicated research practice covering a number of global emerging markets.
Mohammed Lokhandwala heads the HR department at Netscribes.
With 20 years of comprehensive experience in HR, Mohammed has a proven track record of implementing and optimizing processes to enhance organizational efficiency, in addition to driving business and people-oriented solutions. As a seasoned HR leader, he has excelled at fostering employee engagement, performance management, and seamless integration during mergers and acquisitions, earning countless accolades for his contributions. His strengths lie in his ability to streamline recruitment strategies and implement effective talent management initiatives
In his previous role as Vice President of Resource Management at Dentsu, Mohammed has led the setup of the Resource Management function from the ground up, successfully establishing demand-supply processes and developing in-house tools for resource management.
Mohammed holds a Bachelor’s degree in Commerce from Mumbai University and a Diploma in Software Programming from NIIT. He is a Certified People Manager from Dale Carnegie, a Certified Interviewer on Targeted Selection from DDI, and a Certified Employee Experience Expert from Qualtrics. His diverse expertise and innovative approach make him a valuable asset in driving both people and business success.
Rima leads the Human Resources practices at Netscribes, passionately driving HR Strategy, HR Operations & Technology, Talent Acquisition, Talent Management, Employee Benefits & Welfare, Training & Development as well as CSR initiatives.
She comes with an excellent track record of more than 12 years, across a gamut of industries, which includes Microsoft Global Services Center India (IT/ITES), GKB Opticals (Retail Optics), and ILS Hospitals (Healthcare).
As an HR professional, Rima believes in creating a robust team focused on developing and implementing strategies that drive business results, creating a positive work environment, and enriching people's experiences.
Rima holds a degree in MBA with a Specialization in Human Resources from ICFAI Business School, Hyderabad along with a Bachelor’s (Honours) degree in Information Science from Visva-Bharati University.
rima.ali@netscribes.com
Also known as Bala, he has over 15 years of experience in aiding clients across multiple ad-hoc and retainer projects around technology research and product solutions, innovation, commercialization and consumer research projects. Bala’s subject matter and vertical expertise spans technology, telecom, semiconductors, oil and gas, materials, pharma, fine chemicals, nutraceuticals, biopharma, biotech and biomed verticals, and has worked with most of the Global Top ten entities in these segments.
His core practice areas are around new technology and product development initiatives across R&D, Strategy, Marketing & Sales and Operations departments of client organizations. Internally, he is also responsible for talent acquisition, talent retention and mentoring and setting up consulting practises and expertise in new areas ground up.
Siddharth leads the automotive practice at Netscribes, which he helped found. With over 12 years of experience serving the automotive ecosystem, he is responsible for solutioning, client success and eminence building for the practice. He specializes in technology assessment, innovation management, growth strategies and go-to-market engagements.
Before joining Netscribes, Siddharth worked in similar roles at KPMG, Global Data and Future Bridge. He holds a bachelor's degree in Statistics from Osmania University and a MBA from IMT, Hyderabad.
He is a true petrol-head and is passionate about the future of mobility. Outside work he spends time on engine tuning, racing, collecting scale models, and gardening.
Amit comes with 14+ years of experience in diversified domains like Telecom, Banking, E-commerce, Finance, Accounting, etc. with a strong background in Applied Statistics, Mathematics, and Computer Science. He is trained and certified in Future skills like Artificial Intelligence, Machine Learning, Deep Learning, Data Science with R and Python, Six Sigma Black Belt, Design and Innovation Thinking, Robotic Process automation, Prince2® Foundation & Practitioner Certified, etc.
In his spare time, he enjoys learning new technologies through online resources. Amit is especially passionate about applying statistical knowledge to data and creating applications that optimize human effort.
amit.rai@netscribes.com
Rajashree is responsible for supervising and coordinating administrative functions at Netscribes. She has been an integral part of the Netscribes team since 2010 and continues to provide direction to execute facilities management and strategize administration policies. A disciplined taskmaster with meticulous leadership, Rajashree oversees infrastructure management and compliance requirements across the company’s centers.
Rajashree holds an integrated Bachelor of Commerce and Bachelor of Legislative Law degree.
Arpan leads the Customer Acquisition team at Netscribes. He is responsible for managing data management services, demand generation, and customer support for clients across industries. With more than six years of experience in managing diversified clients and 150+ member teams, Arpan ensures all service level agreements are met and enjoys providing business solutions benefiting both parties, with top-notch customer experience and delight.
Arpan holds a Bachelor’s degree in Electronics and Communications Engineering from Gautam Buddha Technical University, Lucknow.
Shalu leads the marketing team at Netscribes. She takes care of various functions - be it content, social media, digital or campaign management among other things. Her almost decade-long journey at Netscribes has been a growth trajectory - from a research executive in operations to a small stint where she handled the Business Development team. A researcher at heart, she has a variety of skill sets. Her strength lies in people management and mentoring.
When not working, she loves reading and exploring different travel destinations.
She has completed her MBA in Systems from Mumbai University.
Deepak heads the IT infrastructure team at Netscribes. He comes with fifteen years of experience and oversees the delivery of various technical engagements across departments. He is also responsible for the implementation of information security and cloud management in the firm.
In his previous role at Netscribes, Deepak led the IT software engineering practice. He holds certification in software engineering from the National Institute of Information Technology, Gurugram (GNIIT).
Madhuri Jhurani is Company Secretary at Netscribes. She began her journey in the corporate world as a Company Secretary with Netscribes and has grown alongside the company.
She is responsible for handling the legal and statutory compliances along with day to day legal contracts. Her response time and speed are few of her many talents.
She holds a Bachelor of Commerce and Bachelor of Legislative Law Degree. She is also a certified CS from the Institute of Company Secretaries of India and has a certified Chartered Governance membership from the Chartered Governance Institute of UK and Ireland.
Navin leads the Information Services practice at Netscribes. With more than 12 years of experience, he is responsible for managing large-scale secondary research engagements in the private market space. He specializes in projects related to Private Equity, Venture Capital, Mergers & Acquisitions, IPOs, Crowdfunding, Accelerators/Incubators, and others. Navin has always been successful in meeting the project timelines and delivering high-quality output.
Navin holds a Bachelor's degree in Accounting and Finance from Calcutta University and an MBA in Finance from Unitedworld School of Business, where he was awarded a Gold medal for his impeccable academic achievement. He is a fitness freak and is passionate about Cricket.
Satyajit leads the Information Services practice at Netscribes. With more than a decade of experience in the investment research domain, he is responsible for managing and handling large engagements in the public and private equity universe. He specializes in projects related to the alternative investment domain including Early stage Investing, Angel funding, leverage buyouts, REITs, and their exit strategies. Satyajit has always been successful in earning client delight and confidence by delivering high-quality output within the defined timeframe
Satyajit holds a Bachelor's degree in Mathematics from Calcutta University and an MBA in Finance from Bharatiya Vidya Bhavan Institute of Management Sciences. He is passionate about the stock market and in his leisure time loves to spend time with his son.