Mumbai July 5, 2023: Netscribes, a global data, insights, and digital solutions firm, has hired brand and communications industry veteran Prashant Shivram Iyer to lead its global marketing and strategic alliances function. Mr. Iyer’s responsibility will be to accelerate Netscribes’ brand share in markets such as North America, the UK, UAE, and Europe. He will also be responsible for enhancing the brand positioning and forging strategic partnerships to drive global revenue growth and market share.

“I have known Prashant professionally for over two decades. We are delighted to have him as our new Vice President to lead Global Marketing and Branding,” said Sourav Mukherjee, Founder, and CEO of Netscribes. “Prashant’s extensive experience in brand building and strategic acumen will play a crucial role in propelling Netscribes to the next level of growth and positioning it among the best in the industry. We are extensively hiring seniors who add dimensions to our growth and also looking at strategic fits with strong management to take Netscribes to the next level.”

“Prashant is a proven powerhouse of creativity and innovation which will add significant depth to the engagement with key decision makers across Consumer, Technology, BFSI, and Retail industries” he added.

Prashant Shivram Iyer, Vice President, Global Marketing, stated “In the post-AI world, Netscribes will play a pivotal role in supporting global enterprises on their GTM proposition by decoding complexity of data via agile innovations in AI and enterprise data platforms. I’m thrilled to be a part of Netscribes in this new leadership role.”

Prashant is a seasoned marketing professional with a remarkable track record of success in the brand communications industry. His proven ability to drive revenue growth, develop impactful marketing strategies, and enhance brand reputation make him an invaluable addition to the Netscribes leadership team.

He was most recently Senior Vice President at Adfactors PR, and has held similar leadership positions at consulting firms in the marketing and communication space apart from being an entrepreneur.

About Netscribes

Netscribes Data & Insights Pvt Ltd is a global data, insights, and digital solutions firm that helps fast-growing firms in the digital economy achieve strategic objectives. Our technology-driven solutions are designed to help modern enterprises thrive in a digital-first world, combat the threat of disruption, and build a competitive advantage. Our expertise lies in gathering data from varied sources, translating it into meaningful information, insights, or content, and using it to enhance customer journeys. Over the last two decades, we have helped both Fortune 500 companies as well as high-potential startups, across a range of industries, including technology, automotive, financial services, healthcare, retail & e-commerce, and CPG, leverage data to tackle disruption, understand evolving customers, and accelerate business growth. For more information, please visit https://www.netscribes.com/