Maximizing e-commerce sales potential with product catalog optimization
When browsing a library for a book it becomes convenient if they are arranged alphabetically and categorized per genre. The same convenience is a requisite when showcasing your products across various e-commerce platforms. With an array of similar products available on e-commerce websites, it is pivotal to display your brand perfectly to steal your prospective customer’s attention and convert them. Here’s where product catalog optimization comes into play.
According to data gathered on customer engagement, a potential customer visits 20 web pages before conversion. However, the overall session time per webpage has dropped to -7.5% over the years.
Therefore, it is necessary to accurately sort and label your products with the right images and error-free descriptions to ensure quality product catalog optimization. An optimized catalog helps customers find the product they are looking for quickly, thus improving customer satisfaction.
Intelligent content audit platforms help achieve accurate catalog auditing. Here are four key features of intelligent content audit and how they assist in converting potential customers:
Identifying your uniqueness
Susanne Adam, a principal solution manager at SAP for wholesale distribution states, “Due to the very large number of products and services offered by wholesale distributors, managing product content is critical.”
It is an undeniable fact that for every product in the online space, there are numerous sellers. It is by optimizing their catalog content that savvy retailers highlight their individuality. Their unique writing style helps them connect with potential buyers and retain attention.
To achieve this, our content auditing platform inspects your product content and identifies your unique approach while aligning with the style guide of various e-commerce platforms. It further reviews your catalog content for spacing issues, special characters, spelling and punctuation errors, paraphrasing, or poor sentence structure to retain the quality of product content and your brand.
This intelligent platform offering product catalog optimization also examines abusive and banned words to keep your product content complaint-free. Adhering to the catalog compliance guidelines, the platform’s automated validation feature inspects the product content and modifies, omits, or retains information if required.
Checking for plagiarism
According to a survey, since 2017 Amazon has added more than 4.5 million new sellers to its basket. Again in 2020, it included over a million new sellers.
Hence, with a plethora of vendors in the market selling similar products, the probability of composing plagiarized content is high. Such content hampers the search results which affects the inventory’s product ranking. This happens due to repetitive words or incomplete content.
Now, scrutinizing millions of SKUs manually is time-consuming. It takes 4 hours for manual scrutiny and analysis of only one page and, thus, it is highly plausible that the output can be inaccurate. An intelligent content audit using product catalog optimization identifies contextual issues automatically, allowing you to manually rephrase them with your unique catalog context and keywords. It, consequently, enhances your product’s visibility and click-through rates.
Retaining consistency
According to the analyst report, e-commerce platforms have become more popular than brick-and-mortar stores. A majority of customers prefer the convenience of time-saving shopping and home deliveries.
To assist businesses in their growth, e-commerce platforms abide by international guidelines to avoid controversies and probable disputes.
Intelligent content audit platforms are programmed to adhere to the guidelines of respective e-commerce platforms. It helps your quality control team to identify flagged contexts to maintain the quality of the catalog content. It eliminates probable discrepancies and retains consistency through the validation of data.
Redefining product images
“Many sellers underestimate the importance of including optimized images for each product. The adage that an image is worth a thousand words is especially true on Amazon,” states Ryan Faist, the Corporate Content Marketing Manager for Channel Key.
Showcasing different angles of your product helps customers feel more assured about their purchase rather than a mere thumbnail image. Intelligent content audit platforms are equipped with the functionality of image detection and inspect the product’s images for low quality, watermarks, and blurriness. They detect QR codes, logos, and risky images. They further review similar content on image samples.
The report begins by stating, “The way you present your products influences a customer’s decision to buy your product on Amazon. Provide clear and concise product information in a consistent format to attract customers to your products.”
Netscribes’ intelligent content audit platform
The intelligent automated content audit platform by Netscribes assists in retaining a catalog’s content quality. It eliminates contextual errors, guideline disagreements, or visual issues with advanced technology and minimal human interference. It provides detailed yet succinct information that the potential customers want to know.
The platform reduces manual labor which led to minimizing errors and less rework of every batch of catalog content. This cost-efficient solution ensures an average quality score of 95% for your product catalog.
Our intelligent content audit platform is built on AI-ML-based architecture with a cloud-hosting server. The program can run on major operating systems and be accessed from any location at any time.
Additional benefits of Netscribes’ intelligent content audit platform
It provides quick reviews
Waiting for an entire batch of SKUs to be reviewed is time-consuming. Our content audit platform has shortened the feedback cycle by allowing QC teams to see the review being processed. It means all content-related issues can be solved while the document is being processed.
It’s flexible
The rules and guidelines of several e-commerce platforms fed into the system can be modified whenever required. The platform is programmed to be flexible to customize exclusions in guidelines for specific product content. It also customizes guidelines for automated business operations like loan eligibility, credit scoring, insurance rating or underwriting, calculating transport charges, and scheduling and routing packed deliveries.
Related reading: Ace your digital commerce strategy: A guide for brand manufacturers to win online [Whitepaper]
The induction of intelligent content audit platforms in the e-commerce marketplace has made the herculean task of ensuring quality-compliant catalogs easy and time-efficient. It is the next step to increase your product’s sales revenue. The landscape of e-commerce is always changing. A study shows that in 2020, e-commerce sales reached 4.2 trillion dollars with the indication that the digits will continue to rise. To survive this highly competitive market, it is pivotal to utilize the benefits of advanced technology.
Netscribes supports businesses to identify opportunities that will maximize their revenue and gain notable growth through technology solutions like product catalog optimization. To know how we can help you ensure quality-compliant catalogs always, contact us.
