To say that Instagram has changed the beauty industry would be an understatement. With a growing user-base that spends copious amounts of time scrolling through visuals, Instagram has become a pivotal channel for product discovery, user engagement and driving revenue.

With consumers now in the driver’s seat, brand marketers need to adopt innovative ways to attract and engage audiences on Instagram. Netscribes analyzed the Instagram pages 10 global brands – Avon, Clinique, CoverGirl, Elizabeth Arden, Estee Lauder, Lancome, L’Oreal Paris Makeup, M.A.C Cosmetics, Maybelline New York, and Shiseido – to find out who’s doing it right and what marketers can learn from them.

Download this report to find out:

• The Instagram engagement rate of global makeup brands
• Type of content published by the top-performing brands
• Brands that publish the most content
• Peak posting days versus peak days for engagement
• Peak posting time versus peak engagement time
• Best practices for higher engagement on Instagram

If you are looking for custom insights to support your social media strategy, please reach out to us at info@netscribes.com