The battle is real. As the holidays inch closer, consumers grow increasingly accustomed to the joy of shopping online both from a safety and convenience standpoint. In the race to claim the maximum wallet share brands are doing all they can to win the top spot on the digital shelf. Drawing valuable lessons from last year’s peak rush savvy players are already working on emerging e-commerce trends to further bolster their digital strategies and avoid common pitfalls.

From newer ways to inspire buyer confidence to driving a consistent brand identity and experience across the multiple online channels, there’s so much brands are exploring. Every leading brand and retailer realizes that even though the dynamics of selling have changed, the battle to gain digital eye-level placements is still the same.

So apart from regular promotional and sponsored ads, what can brands do to effectively earn the top spot on the digital shelf this festive season? Download this insightful infographic to find out.