Given the rapid developments in automotive semi-active suspension technologies, one of the world’s leading OEMs sought to assess the market’s technology growth curve.
From uncovering preferred segments to gaining a well-rounded perspective on competition, pricing models, and market penetration; the firm wanted to carry out a granular analysis to ultimately understand how it could realign its current product portfolio to keep up with the evolving market needs.
Objectives and Scope
Given the rapid advancements in vehicle suspension technologies, the client, one of the world’s leading automotive OEMs, wanted to:
- Understand the current and future adoption scenarios of semi-active suspension technologies in the market
- Assess the B2B and B2C market scenarios of suspension technologies by evaluating the competitive landscape, pricing models, and market penetration
- Gain market insights on the demand for semi-active suspension technologies based on inputs from major providers
- Chart a business roadmap that aligns their current product portfolio to evolving market needs
Solutions and Approach
To meet these objectives, Netscribes employed:
Primary Research
- This involved identifying industry experts, suppliers, decision-makers, OEMs active in the vehicle domain, developing interview questionnaires, and conducting in-depth telephonic and web interviews with the identified respondents.
- Through these interviews, we sought to understand the market dynamics, determine market penetration rate and vehicle sales, and estimate the adoption and cost of semi-active suspension technologies.
Secondary Research
- Decision-makers for the interviews were identified with the help of paid databases, general secondary research, and social media websites.
- Data gathered via our primary research team was validated by secondary research. Next, we identified and cross verified inconsistencies across all data sets to ensure it was analyzable.
- We also determined market drivers, barriers, and challenges, provided geography-specific market assessment, devised adaptability metrics, and tracked competitor strategies.
Results Delivered
The study equipped the client with:
- Key recommendations based on the semi-active suspension technology market penetration, market dynamics, and competitive analysis
- Validation of the technological impact based on market drivers and challenges, suspension cost, vehicle sales, and market penetration
- A B2B outlook (and implied B2C outlook) of OEMs based on an analysis of market data trends
- A way forward with recommendations to the client’s product portfolio based on market demand, estimated market adoption, cost structure, B2B preferences, competitive intelligence, SWOT analysis, and overall future scope of semi-active suspension technologies
Benefits
Geared with such in-depth research, analysis, and recommendations the client was able to chart a business expansion plan for its semiactive suspension technology portfolio. Moreover, our business recommendations enabled the client to visualize the impact of semi-active suspension technologies on the automotive industry.
