August 2, 2016 |
Content Marketing
, CPG & Retail
, CPG & Retail
, Market Research
, Thought Leadership as a Service
, Thought Leadership as a Service
How Research-Driven Marketing Campaigns elevated a premium food company’s brand
A premium global health food firm based in Israel wanted to improve the sale of their luxury dates. However, it had little insight into the buying habits and lifestyles of their customers and, consequently, lacked personalized communication to market their products. It knew that promoting their products with a limited understanding of its customers just wouldn’t cut it. It was in search of a market insight and marketing partner that could help promote its product effectively.