Our Leadership

Sourav is the founder and CEO of Netscribes and has been spearheading its strategy, business development and innovation activities since inception. Through his leadership, Netscribes has grown from a five-person startup to a global data and insights corporation with over 1200+ employees. Before starting his entrepreneurial journey, Sourav was the Finance Editor of The Economic Times, the world's third largest business and financial daily, and part of India's largest media house, Bennett, Coleman & Co. Sourav holds a postgraduate degree in English Literature specializing in medieval European classics, and is a National Educational Trust qualified university lecturer in English literature. A gourmand at heart and a cook, you will often hear him use food analogies in business discussions. When he is not working, he is either exploring new startups as an angel investor or cooking up an experimental recipe.

sourav.mukherjee@netscribes.com

Akshat brings over 26 years of experience across banking, telecom, and network industries. With a strong academic foundation in mathematics and statistics, he has worked with industry leaders such as ICICI Bank, Citibank, and Standard Chartered, specializing in risk management, credit portfolio analytics, and fraud detection through advanced KYC and payment data insights. A significant part of his career has been dedicated to consulting—leading global clients through process reengineering, automation, and operations transformation to drive better outcomes and long-term value. Most recently, Akshat spent over a decade at Accenture, managing complex initiatives across geographies and sectors. Outside of work, he is passionate about badminton, finds calm in cooking, and enjoys creating algorithms and coding in his spare time. And when the moment is right, Akshat doesn’t mind hitting a high note—he is also a talented singer.

akshat.bhatnagar@netscribes.com

Subrat K. Mohanty spearheads sales strategy, thought leadership, client partner management, program delivery governance, and business transformations using cutting-edge digital and cloud technologies at Netscribes. A highly accomplished Business Development Vice President, Subrat K. Mohanty has a solid track record of driving exceptional growth and delivering multimillion-dollar revenue gains. His extensive experience in identifying and capitalizing on global business opportunities has been pivotal in building and nurturing transformational strategic relationships with Fortune 500 companies. Subrat is a trusted advisor to C-suite executives and leads highly competent teams, ensuring the attainment of business and financial objectives. Prior to Netscribes, Subrat held a similar role at IBM, where he orchestrated multimillion-dollar business development and growth, competitive market expansion, and cost-effective business operations management with a highly effective Go-To-Market strategy. Subrat's qualifications include an M.B.A. in International Business Management from the Xavier Institute of Management (XIMB) and multiple professional certifications in delivery program management, cloud computing/transformation, cognitive practice, design thinking, and agile methodologies, which underscore his dedication to continuous learning and professional development.

subrata.mohanty@netscribes.com

Murat Demiral is a seasoned business leader and growth strategist with more than 20 years of experience in insights, innovation, and go-to-market strategy. As Advisor for the EMEA region at Netscribes, he helps organizations scale with purpose and navigate digital disruption. He has held leadership roles at globally recognized brands such as Procter & Gamble, British American Tobacco, Ipsos, Nestlé, and Coca-Cola. His background spans general management, commercial modeling, M&A, and organizational transformation, giving him a broad perspective on business growth across industries. Before joining Netscribes, Murat led a fast-growing, award-winning marketing consultancy that supported clients with branding, analytics, customer insights, foresight, and execution strategies. He is known for his collaborative style and for working closely with tech-forward businesses to unlock long-term value and drive sustainable growth. At Netscribes, Murat plays a key role in shaping the firm’s European market strategy. He brings practical insights into changing client needs and supports the expansion of scalable, data-led solutions across the region.

Yuvraj takes care of the finance, legal, accounting, and treasury operations including all statutory compliances related to GST and Income Tax. He comes with over a decade of experience in managing various audits, company law and taxation matters, annual budgets, financial planning, and forecasting. He is a certified CA from The Institute of Chartered Accountants of India and a CS Inter from the Institute of Company Secretaries of India. He also holds a bachelor’s degree in Commerce with a focus on Accounts and Finance from Mumbai University.

yuvraj.gharat@netscribes.com

Lalatendu spearheads solutioning across business practices at Netscribes. Formerly, he was responsible for the innovation and intellectual property research vertical. Recognized as a go-to IP strategist, he supports corporate innovation agendas helping firms understand the value emerging technologies bring to their business models. He has over 12 years of experience, and his areas of expertise include technology and market intelligence, patent research, social media analytics, and data analytics and automation. Lalatendu holds a double Master's degree in Physics (Photonics) from SSSIHL and Engineering (Optoelectronics and Optical Communications) from IIT Delhi.

lalatendu.sahoo@netscribes.com

Lokesh is leading the charge of helping large, medium and small enterprises in their analytics strategy, roadmap & execution. An alumnus of prestigious PSG Tech, Lokesh is an entrepreneurial data enthusiast, technophile, and enterprise advisor. He has more than 13 years of experience in the field of Data Science and Technology. He enjoys inspiring people by demonstrating how data can be explored, transformed and leveraged to find imperceptible insights and address their current and future challenges.

lokesh.thati@akira.co.in

Mehdi is Vice President, Sales at Netscribes, leading strategic growth across e-commerce, data analytics, and AI. With leadership experience shaped by the Senior Management Program at IIM Kozhikode, he brings a strategic mindset to enterprise transformation and global partnerships. Since joining Netscribes as an associate in 2010, Mehdi has played a key role in expanding client relationships, driving revenue, and scaling new service lines. He has been instrumental in growing the company’s e-commerce business and advancing its data and AI offerings. Today, he helps organizations enhance omnichannel performance, unlock insights, and accelerate their digital goals. Mehdi remains focused on building long-term partnerships that create real business impact.

mehdi.muslemi@netscribes.com

Himanshu heads the Technology Solutions delivery team at Netscribes, bringing over three decades of global IT experience. An MBA graduate from Carnegie Mellon University, Himanshu has held leadership roles, including serving as the Data & Analytics Delivery Head for a cluster of European countries at Wipro Technologies. He has also extensively worked in the USA and has a pulse of customer needs. Highly skilled in cognitive technologies, AI/ML tools, business intelligence, and analytics, he is a trusted expert in strategic information systems planning, data management, and alliance management. Himanshu’s strategic vision and hands-on approach drive innovation and excellence, positioning him as a pivotal force in delivering exceptional client outcomes and shaping the future of Netscribes' technology solutions.

himanshu.sharma@netscribes.com

Arpita, Vice President, Sales, drives the growth consulting solutions at Netscribes, helping global enterprises turn insight into strategic action. An IIM Calcutta alumnus with over 15 years of experience, she has built high-performing teams and delivered measurable business outcomes across diverse industries. She has held leadership roles across technology-led organizations, where she transformed business functions through smarter processes, agile strategy, and a culture of innovation. At Netscribes, Arpita partners with clients to ensure research outcomes directly fuel their growth ambitions.

arpita.mazumder@netscribes.com

Gaurav leads marketing at Netscribes, combining strategic vision with over 16 years of experience across digital, research, and business development. An alumnus of IIM Calcutta, he plays a key role in driving the company’s integrated marketing strategy. His leadership has shaped Netscribes’ digital initiatives, demand generation, and brand growth across global markets. With a background in Economics from St. Xavier’s College, Gaurav brings deep expertise in customized market research, process optimization, automation, and AI. He works closely with cross-functional teams to expand services, support pre-sales and solutioning, and create high-impact growth opportunities through upselling and cross-selling. Gaurav is also focused on building new service lines tailored to evolving client needs, helping Netscribes stay competitive in a fast-changing business landscape. Outside of work, he’s a passionate sports enthusiast who enjoys tennis, hockey, and cricket.

gaurav.kumar@netscribes.com

Bala brings 18 years of expertise guiding C‑level teams through technology and growth challenges across BFSI, TMT, Retail, Pharma, CPG and related sectors. He holds a B. Tech in Chemical Technology from UDCT Mumbai, where he specialized in Pharmaceuticals and Fine Chemicals, and an MBA in Strategy, Go‑to‑Market and Innovation from IIM Kozhikode. As a thought and knowledge leader, Bala develops IP‑driven solutions—from digital‑transformation frameworks and data‑science models with explainable AI/ML to conversational and generative AI prototypes—that translate directly into measurable business outcomes. His work with Global‑Top‑Ten organizations in semiconductors, materials, oil & gas, biotech and beyond underscores his ability to convert strategic insights into new products, service lines and revenue channels. Within our firm, Bala leads our growth‑consulting and knowledge‑management practices: structuring teams, mentoring consultants, and codifying best practices so that every engagement benefits from shared expertise. Whether advising on systems‑design, CX optimization, product development roadmaps or agentic AI strategies, he focuses on delivering clear, actionable guidance that empowers executive sponsors to drive sustained value.

narayanaswamy.s@netscribes.com

Anurag Dutt is the AVP of Sales at Netscribes, bringing close to two decades of experience in sales, business development, and analytics-driven strategies. He has a proven track record of driving revenue growth and building strong client relationships by delivering enterprise technology solutions tailored to diverse global markets. Anurag’s expertise lies in bridging technology with business needs, leveraging innovations to deliver impactful outcomes. His deep understanding of data and analytics enables him to identify market opportunities, and drive customer acquisition, helping organizations achieve sustained growth and competitive advantage. A seasoned leader, Anurag excels at building high-performing sales teams and fostering collaboration across stakeholders. With a customer-first approach and a commitment to innovation, he plays a vital role in steering Netscribes’ sales strategy and enhancing value delivery for clients worldwide.

anurag.dutt@netscribes.com

Divya is the AVP of Research at Netscribes, bringing over 20 years of experience in global business growth, strategic research, and operational transformation. She specializes in crafting effective market strategies, advising C-level executives, and leading complex research initiatives to deliver measurable results. Before joining Netscribes, Divya held senior roles at Frost & Sullivan, where she led strategic consulting and advisory projects across the industrial and manufacturing sectors. Divya is a highly skilled strategist specializing in market assessments, growth planning, and strategic advisory, with a strong emphasis on driving success across global markets. Her approach blends collaboration, efficiency, and a deep commitment to client-focused solutions, leveraging data-driven insights to deliver exceptional business outcomes. She holds a Bachelor's degree in Instrumentation & Control Engineering from SRM Engineering College, Chennai, and has pursued additional certifications, including a Certificate in Instruction Design and Content Development from Symbiosis School of Distance Learning, Pune. Divya is dedicated to mentoring teams and advancing research-driven practices that position Netscribes as a leader in industry innovation.

divya.saiprasad@netscribes.com

Rajashree is responsible for supervising and coordinating administrative functions at Netscribes. She has been an integral part of the Netscribes team since 2010 and continues to provide direction to execute facilities management and strategize administration policies. A disciplined taskmaster with meticulous leadership, Rajashree oversees infrastructure management and compliance requirements across the company’s centers. Rajashree holds an integrated Bachelor of Commerce and Bachelor of Legislative Law degree.

rajashree.raut@netscribes.com

Siddharth leads the automotive practice at Netscribes, which he helped found. With over 12 years of experience serving the automotive ecosystem, he is responsible for solutioning, client success and eminence building for the practice. He specializes in technology assessment, innovation management, growth strategies and go-to-market engagements. Before joining Netscribes, Siddharth worked in similar roles at KPMG, Global Data and Future Bridge. He holds a bachelor's degree in Statistics from Osmania University and a MBA from IMT, Hyderabad. He is a true petrol-head and is passionate about the future of mobility. Outside work he spends time on engine tuning, racing, collecting scale models, and gardening.

siddharth.jaiswal@netscribes.com

Amit comes with 14+ years of experience in diversified domains like Telecom, Banking, E-commerce, Finance, Accounting, etc. with a strong background in Applied Statistics, Mathematics, and Computer Science. He is trained and certified in Future skills like Artificial Intelligence, Machine Learning, Deep Learning, Data Science with R and Python, Six Sigma Black Belt, Design and Innovation Thinking, Robotic Process automation, Prince2® Foundation & Practitioner Certified, etc. In his spare time, he enjoys learning new technologies through online resources. Amit is especially passionate about applying statistical knowledge to data and creating applications that optimize human effort.

amit.rai@netscribes.com

Arpan leads the Customer Acquisition team at Netscribes. He is responsible for managing data management services, demand generation, and customer support for clients across industries. With more than six years of experience in managing diversified clients and 150+ member teams, Arpan ensures all service level agreements are met and enjoys providing business solutions benefiting both parties, with top-notch customer experience and delight. Arpan holds a Bachelor’s degree in Electronics and Communications Engineering from Gautam Buddha Technical University, Lucknow.

arpan.agnihotri@netscribes.com

"What we achieve today was crafted in yesterday’s vision." With over 21 years dedicated to digital commerce, Ragib has grown from grassroots roles to becoming a leader in the retail industry. His expertise spans operations management, client relationship development, process optimization, and steering digital transformation for omnichannel retailers. He possesses a nuanced understanding of global marketplaces, along with specialized knowledge in search and comparison engines (CSEs). Beyond his professional pursuits, Ragib is an avid traveler, a passionate foodie, and a lifelong lover of literature.

Deepak heads the IT infrastructure team at Netscribes. He comes with fifteen years of experience and oversees the delivery of various technical engagements across departments. He is also responsible for the implementation of information security and cloud management in the firm. In his previous role at Netscribes, Deepak led the IT software engineering practice. He holds certification in software engineering from the National Institute of Information Technology, Gurugram (GNIIT).

deepak.haldipurkar@netscribes.com

Madhuri Jhurani is Company Secretary at Netscribes. She began her journey in the corporate world as a Company Secretary with Netscribes and has grown alongside the company. She is responsible for handling the legal and statutory compliances along with day to day legal contracts. Her response time and speed are few of her many talents. She holds a Bachelor of Commerce and Bachelor of Legislative Law Degree. She is also a certified CS from the Institute of Company Secretaries of India and has a certified Chartered Governance membership from the Chartered Governance Institute of UK and Ireland.

madhuri.jhurani@netscribes.com

Navin leads the Information Services practice at Netscribes. With more than 12 years of experience, he is responsible for managing large-scale secondary research engagements in the private market space. He specializes in projects related to Private Equity, Venture Capital, Mergers & Acquisitions, IPOs, Crowdfunding, Accelerators/Incubators, and others. Navin has always been successful in meeting the project timelines and delivering high-quality output. Navin holds a Bachelor's degree in Accounting and Finance from Calcutta University and an MBA in Finance from Unitedworld School of Business, where he was awarded a Gold medal for his impeccable academic achievement. He is a fitness freak and is passionate about Cricket.

Navin.Kiradoo@netscribes.com

Satyajit leads the Information Services practice at Netscribes. With more than a decade of experience in the investment research domain, he is responsible for managing and handling large engagements in the public and private equity universe. He specializes in projects related to the alternative investment domain including Early stage Investing, Angel funding, leverage buyouts, REITs, and their exit strategies. Satyajit has always been successful in earning client delight and confidence by delivering high-quality output within the defined timeframe. Satyajit holds a Bachelor's degree in Mathematics from Calcutta University and an MBA in Finance from Bharatiya Vidya Bhavan Institute of Management Sciences. He is passionate about the stock market and in his leisure time loves to spend time with his son.

satyajit.Dey@netscribes.com