2024 CPG industry trends: What to expect and how to stay prepared
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few
Automotive excellence through brand performance assessment
In the highly competitive automotive sector, brand performance measurement stands as a pivotal indicator of an automaker
Mastering the strategic narrative of animated video for your business
As businesses, markets, and their surrounding realities evolve, captivating your audience is not just an art—it’s a
Beyond data analysis: The creative power of Generative AI in market research
The emergence of generative artificial intelligence (AI) stands as a pivotal moment, reshaping traditional paradigms of
The future of orphan drugs technology: From gene therapies to AI
Pharmaceutical companies historically encountered various obstacles in developing orphan drugs and technology support, t
The evolution of operational analytics: From descriptive to predictive insights
There’s a growing need for businesses to bridge the gap between data analysis and real-world action. While sophisticat
Challenges and solutions of conducting comprehensive industry research
Making informed business decisions necessitates a deep understanding of the surrounding environment. Industry research e
Unlocking consulting success by outsourcing research and insights
In the realm of business consulting, the ability to implement solutions has become the focal point for client value and
Significant global consumer health trends to watch out for in 2024
Many consumers feel confused and overburdened by the huge and constantly evolving field of health. As we move into 2024,
Video analytics for social media: Maximizing impact on platforms
Video reigns supreme on social media. But as a business or brand, how can you measure if your videos truly resonate wi
