Human-centered research: The benefits of conducting face-to-face interviews for qualitative research
While online surveys have surged in popularity, face-to-face interviewing remains a vital qualitative research tool. Why
CATI vs CAWI: Exploring the best approach for qualitative research
Nothing can replace first-hand information, especially when looking for answers that demand nuance and context. With tim
Emerging trends in sales intelligence: What’s shaping the future?
In 2023, the sales landscape experienced unique challenges that demanded swift adaptation from sales professionals. In f
Innovative approaches: New trends in business research methods
Imagine having a surplus of something but not being able to use it. That’s how businesses must feel living in the age
QSR marketing strategy: Embracing e-commerce & OTT influence on Gen Z consumers
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world imm
Returns management process: Transforming operational challenges into strategic advantages
Think of online shopping as a puzzle, where every piece plays a role in the overall picture. In this puzzle, returns are
How AI ecommerce catalog compliance benefits online shopping platforms
AI and ML play a pivotal role in enhancing e-commerce business operations, ensuring that product listings not only adher
The future of online returns fraud: Trends and predictions
The burgeoning e-commerce landscape has transformed shopping, offering consumers the convenience of browsing and purchas
How research and insights drive strategic planning
What makes strategic planning crucial for business success? Three key reasons explain it best. Firstly, it is practical
Leveraging generative AI services for efficiency
In a world where time resources and efforts or in simple words human intelligence is growing costly, Generative AI servi