Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
Navigating digital commerce with effective fraud risk management
Product returns are an inherent aspect, integral to the online shopping experience. E-commerce merchants are obligated t
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
How a leading consumer appliance retailer optimized its pricing strategy
Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal
Revolutionizing e-commerce: How catalog AI is transforming product listings
As of 2023, retail is going through an interesting shift. The once steady rise of online retail in the past decade has c
How catalog AI integration is revolutionizing e-commerce search and discovery
Product catalog is a term known to every e-commerce business. While those words may typically not be on the lips of the
The future of e-commerce: Predictive analytics and AI-enabled data catalogs
The landscape of e-commerce has been dramatically transformed over the last few years, with the integration of cutting-e
Innovations in rapid research methods: Trends shaping the consulting landscape
You need some form of data to operate any business. What happens when your business is heavily reliant on providing data
Mastering e-commerce catalog management for a profitable holiday season
With the holiday season fast approaching, the question on everyone’s mind is who will win the bigger buck? Online
Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc