Top 5 Takeaways from 2020 Cyber Week
Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has se
The growth of green consumerism: Shaping sustainable futures
Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable cons
How can technology firms embrace experiential marketing beyond COVID-19?
Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to li
Online consumer electronics buying behavior: Pre & post-pandemic
Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice,
Retail technologies advancing the store of the future
The pandemic has emerged as a defining factor in rewriting the rules of retail. Instead of waiting and watching for a ne
Five emerging technologies in telemedicine
COVID-19, combined with the widespread availability of high-speed telecommunications, has catapulted telemedicine and te
Five ways e-commerce automation can help retailers increase profitability
E-commerce thrives on instant gratification. Customers expect products to be available when they want them and have them
Impact of COVID-19 on the Indian festive season
There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is hea
Connecting more meaningfully with consumers in the next normal
COVID-19 has significantly disrupted economies and health systems around the world. Meanwhile, stay-at-home activities h
Five consumer habits expected to stick post COVID-19
COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had t
