Commonly confused words in business communication
English is a wonderful language because it is inclusive and ever-evolving. As an Indo-European language, English has rap
How can an NPS survey help improve your marketing performance?
Customer experience is taking the center stage across industries. Marketers are experiencing immense pressure to correla
Core technologies driving AI deals in the auto industry
AI is driving a strong wave of innovation across the automotive industry. From advanced driver-assistance systems (ADAS)
The state of the Indian smart home market
The smart home market in India has seen considerable advancements since 2018. With programs like ‘Digital India’ pro
5 essential tips to boost your online sales this holiday season
With the holiday season just around the corner, shoppers are already on the hunt for the best offers available on the in
Edge Computing M&A: Data centers, AI top edge investment hotspots
The growth of IoT applications has propelled the need for low latency networks with better security and faster data proc
How to take professional product photos for your e-commerce store
Presentation is undoubtedly important in the e-commerce world. In a brick-and-mortar store, you have the benefit of shop
This holiday season, use insights to shape your product content
Summer is now behind us, which means you’re likely finalizing your marketing campaigns to make the most of the holiday
5 Emerging AI applications in market research
With scores of data generated every second, marketers across industries are hard-pressed for ways to turn information in
Planning a CSAT study? Here’s how you can derive better insights
In a dynamic business environment, if you’re not measuring your customer satisfaction on a regular basis, you’re lik
