Six essential steps towards a successful sourcing strategy
Procurement is undergoing transformational change across industries. With enterprises becoming increasingly data-driven
How can marketers create better technical content?
Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, in
7 Consumer research studies every brand marketer should undertake
Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their
The benefits of including tech watch to your competitive intelligence strategy
Competitive intelligence is at the heart of every successful business strategy. However, the pace at which technology is
4 steps to create a rich content strategy for maximizing e-commerce conversions
Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content
Top innovators of blockchain healthcare solutions
In an industry as complex and cost-ridden as healthcare, disruption is imminent. In its present state, the healthcare in
How blockchain is transforming the future of data-centric healthcare
The technological advancements of blockchain in healthcare are taking the industry by a storm. Data fragmentation, risin
Leading IoT managed service providers and how they measure up
Globally, enterprises are gearing towards advancing their digital transformation with IoT-enabled solutions. By leveragi
Four steps to maintain a good brand image using online reputation management services
In a world where the first few online search results can make or break your brand’s image, online reputation managemen
How sales intelligence solutions can boost your business growth
Winning a potential sales deal requires the perfect blend of skill and data. While engaging with a prospect, sales reps
