Can you guess the percentage of patients who do not get effective treatment? According to the US Food and Drug Administration (FDA), medication ineffectiveness ranges from 38 to 75% for a variety of illnesses ranging from depression to osteop...
Road accidents claim the lives of about 1.35 million people every year. As autonomous vehicles (AV) become more prevalent, the urgency for effective road safety interventions, including better road infrastructure and advanced sensor cleaning ...
The COVID-19 pandemic has increased the demand for preventative health strategies, leading to increased adoption of nutraceuticals. The global nutraceuticals industry, which was valued at USD 278.8 billion in 2020, is forecasted to grow to US...
“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Ankeny-based company on the grounds of customer fraud and deceptive practices. What went wrong? According to laboratory testin...
Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how do you influence customers to provide constructive feedback in the face of reduced response rates and survey fatigue. The...
For a lot of e-commerce businesses, cart abandonment contributes to significant revenue loss. The average cart abandonment rate is as high as 69.8% despite US e-commerce stores spending USD 23.50 billion on online advertising every year. High...
Cybercrimes are becoming increasingly sophisticated and pervasive, making businesses and government organizations worldwide more susceptible to threats. Obviously, overcoming new kinds of threats poses a significant challenge for cyber securi...
The 2020 holiday shopping season put retailers to the test like no other. The competition was fierce and converting shoppers into paying customers became increasingly challenging. This peak season is shaping up to look no different. The pande...
At its Smart Home Summit this year, Google confirmed plans to make Matter – the new smart home standard – compatible with its newer Nest thermostats, hubs, and network gear. Interestingly, the company will also extend this standar...
Pharma companies know their drugs best. But getting your drugs to market and gaining credibility can be a difficult process. Word-of-mouth and recommendations from experts are what pharma companies need. Here’s where key opinion leaders (KO...