When human content generation became a bottleneck
A top retail competitor in the Middle East faced a slow product content generation process. Every product description was taking an average of 30 minutes to generate, with dedicated agents having to manually update 2,500+ SKUs on a weekly basis.This approach to AI products catalog creation was expensive, time-consuming, and prone to inconsistencies that impacted content quality.
To meet demand while ensuring brand consistency and accuracy, the client required a scalable, AI-based solution. That’s when they came to Netscribes.
AI-powered content at scale
In place of human-driven workflows, Netscribes launched the NS workflow tool, an artificial intelligence-based content automation platform that automates massive content creation. With the inclusion of GPT-based AI models, the store was able to create high-quality product descriptions in seconds. Precise prompts allowed each description to be accurate, compelling, and consistent with the brand’s own voice and requirements.
Instead of writing out every product detail by hand, AI did the heavy work, enabling teams to concentrate on strategy and governance instead of redundant content creation. This automation not only increased speed but also provided consistency for thousands of SKUs. The system also had bulk submission features, which enabled the retailer to submit thousands of SKUs in bulk, eradicating delays and making large-scale updates simple. As AI created content, the quality control (QC) team moved from content generation to content polishing, reducing manual work by 70% and greatly enhancing turnaround time.
Read more: Transforming marketplace efficiency
A retail game-changer
By making the switch to AI products catalog creation, the retailer accomplished:
- 1,800+ work hours saved each month, lowering operational expenses.
- 70% quicker content turnaround, with current product listings.
- Bulk processing of 3,000+ SKUs simultaneously, optimizing workflows.
AI-powered retail: the future is now
Creating catalogs manually can no longer keep pace. AI products catalog creation enhances scaling, boosts precision, and improves product exploration—all without further burdening workers.
Discover how AI can rethink your content plan.
Take a look at how our e-commerce services can help you transform the way you work. Download the full case study to discover how Netscribes’ data solutions can transform your business.
