Boosting brand recognition for a prominent player in the expat health insurance market

With the surge in global mobility, health insurance providers are aggressively vying to capture the growing expatriate market. A leading global health insurance company partnered with Netscribes to elevate brand visibility and enhance the health insurance customer experience within the expat health insurance segment. 

The client faced several challenges, including poor brand awareness and recall, high customer churn rates, and limited market segmentation. To address these issues effectively, they sought Netscribes’ expertise in developing a targeted strategy that would strengthen their market presence, and better meet the unique needs of expatriates. 

Barriers to growth: the challenge

Several issues restricted the client’s growth and market impact:

• Low brand awareness: Limited recognition among expat audiences affected visibility and differentiation
• Limited market understanding: Lack of insight into competitors and key players led to missed growth opportunities
• Customer retention struggles: Insufficient understanding of customer needs and pain points resulted in lower loyalty

A tailor-made high impact solution

Netscribes designed a customized research approach focused on competitor analysis, segmentation, and brand performance metrics to address these challenges:

• Competitive benchmarking: Comprehensive analysis of competitors’ brand metrics and market positioning
• Customer segmentation: Identification of critical expat health insurance segments for targeted engagement and product customization
• Brand performance tracking: Assessment of brand recognition, customer loyalty, and market penetration

Through this approach, the client achieved significant improvements, including a notable increase in brand visibility and customer retention.

Download the full case study

Learn how Netscribes supported this global health insurance leader in overcoming critical challenges to strengthen its position in the expat health insurance market. The case study provides:

• Detailed findings from competitive benchmarking and segmentation analysis
• Market-specific brand metrics and positioning insights
• Outcome metrics reflecting improved brand awareness and customer engagement

Explore how Netscribes can elevate your brand visibility, improve customer retention, and drive impactful growth in the expat health insurance market. Reach out to discover our tailored solutions.