An emerging player in the IT services domain wanted to establish itself as a thought leader in certain domains with high-quality content in the form of blogs and articles. Although the company has certain thought leaders, they were struggling to publish material that was in-tune with the changing technology landscape.
Business challenge
The client, an emerging player in the IT services domain wanted to establish itself as a thought leader in domains such as media, publications, entertainment, healthcare, and telecom. It wanted to make an impact with high-quality thought leadership content in the form of blogs and articles.
While the company has certain thought leaders, they were unable to publish material that was in-tune with the changing technology landscape. The need was to identify topics that could generate a lot of buzz, and write in an engaging and informed manner on it.
Solution
Thought leadership articles are among the hardest forms of content marketing to get right. They require in-depth research, remarkable writing, and impeccable style. Netscribes not only delivered these but also ensured that each of the thought leaders had their own voice—balancing it against the company’s tone of voice.
Netscribes delivered high-quality content within a very short turnaround time, which
enabled the client to update all its existing blogs, and upload new ones within a concise
timeframe.
Read more: Building Thought Leadership in Manufacturing through Content
Benefit
There was increased web traffic on the client’s website, which resulted in better visibility and awareness. The client was positioned as an expert in their industry field, commenting on technology, healthcare, entertainment, and telecom industries. The solution also helped them gain new interested customers and built an active community of loyal visitors.
