The client, a multinational automaker, wanted to conduct a competitor mapping exercise so that they could gauge the channel development actions of their competitors in India and stay ahead of any market developments related to respective channels.
Objective
The client, a multinational automaker, wanted to conduct a competitor-mapping exercise to gauge the channel development activities of its Indian competitors and stay ahead of any market developments related to those channels.
Solution
Netscribes undertook an in-depth competitor analysis comprising of three distinct stages:
- Gathering qualitative and quantitative information from published reports and sourcing data in the secondary space
- Distilling data and synthesizing it to extract information that offers actionable intelligence
- Designing a structured presentation of data points, information and valuable insights
Results delivered
Based on the competitor analysis, Netscribes furnished the client with a market intelligence database spanning all dealers across Tier 1 to 4 cities in India:
- Tracking every new dealership
- Tracking every advertisement related to application for dealerships in a city or location
- Ensuring that the dealer’s participation in a promotion is included in the master database and attributing these promotional activities to them
- Tracking competitors dropped or closed dealerships across India and providing reasons for its occurrence
- Tracking every new product launch and announcements by competitors
Benefit
Netscribes periodically tracked competitor channel development activities in the secondary space and built analytical insights on it; gearing the client with a holistic understanding of its rivals’ market position. Additionally, the client was constantly informed through a master dealerdatabase of the competition that we periodically updated.
