Bringing clarity to sales and customer behavior
A global sports retailer faced a critical challenge—understanding how online sales were contributing to overall revenue and how customer behavior varied across channels. Without a unified view of sales trends, regional demand, and digital engagement, they lacked clear insights. Their marketing and expansion strategies relied on guesswork instead of data. They needed a customer insights dashboard to consolidate key metrics, provide real-time visibility, and drive informed decision-making.
Turning data into business intelligence
To solve this challenge, Netscribes built an integrated customer insights dashboard to address this challenge. It provided a real-time comparison of online and offline sales. This helped the retailer track shifting customer preferences with precision. It also helped identify high-demand regions, enabling the business to refine its digital marketing efforts and make data-backed decisions on new store openings. The dashboard further provided detailed insights into visitor activity, helping the retailer pinpoint peak engagement times and understand conversion trends. Additionally, it offered clarity on the performance of different digital channels, allowing leadership to make strategic investments in either the mobile app or website based on customer behavior patterns.
Read more: Turning your customer data into profitable insights
A scalable and intuitive analytics solution
Designed for seamless integration with multiple data sources such as OpenBravo, PostgreSQL, and Redshift, the customer insights dashboard consolidated key customer and sales data into a single, easy-to-use interface. Built on Qlik sense, it allowed for incremental data loads, ensuring real-time updates without system overload. Its intuitive navigation empowered users across teams to access the insights they needed quickly. Beyond basic reporting, the dashboard provided advanced customer analytics, tracking acquisition, retention, and reactivation to help the retailer refine engagement strategies and drive long-term growth.
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Unlock the full case study
Discover how the retailer:
- Leveraged real-time customer insights to optimize marketing and sales strategies.
- Used data-driven decision-making to enhance store expansion and online performance.
- Built a seamless analytics platform to empower business leaders and frontline teams.
Read more: Enhance your customer interaction with extended reality solutions
Download the case study now and see how data-driven insights can transform retail success!
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