Smart reporting with a unified data mart
A data mart is like a smart search engine. It organizes scattered data into a single, structured source, so you can find insights instantly and make smarter decisions. Let’s see it in action.
Inconsistent data sources and fragmented reporting were limiting visibility into platform performance for a global sports retailer. Platform metrics were stored in different systems—partner files before March 2020 and a PF database after April 2020. As a result, business users struggled to generate unified reports efficiently.
To overcome this, Netscribes developed a centralized data mart, integrating multiple data sources into a single reporting layer. By implementing incremental data loads, master data management, and an interactive dashboard in Qlik Sense, we delivered a seamless reporting solution tailored to different teams—Overall, Partner Team, and Store Teams.
Read more: From manual chaos to automated precision
Unlocking actionable insights with real-time reporting
With a robust data mart in place, stakeholders gained real-time access to key platform metrics, empowering data-driven decision-making across teams.
- End-to-end visibility: Weekly performance tracking of platform activities, their impact on store sales, and trends over time.
- Comprehensive metric tracking: Detailed insights into user registration, new user acquisition, and booking turnover (TO) provided a clearer understanding of platform growth. Moreover, analyzing indirect TO offered additional context on overall business performance.
- Optimized partner management: The Partner Team could proactively identify onboarding blockers and assess partner engagement. Additionally, they could analyze performance trends across cities, stores, and sports categories to drive operational efficiency.
- ROI measurement: A new user activation and indirect TO attribution model enhanced the accuracy of ROI calculations, enabling leadership to make informed investment decisions and optimize platform performance.
Becoming data s(mart)
Retail success hinges on accurate reporting and real-time insights. That’s why Netscribes’ expertise in data integration, business intelligence, and analytics empowers businesses to streamline reporting, enhance operational efficiency, and make smarter, data-driven decisions.
Download the full case study to discover how Netscribes’ data analytics solutions can transform reporting for your business.
