When market share demands sharper insight
For a global consumer electronics brand focused on health tech, entering Indonesia’s breast pump market wasn’t just about product placement—it was about building meaningful digital customer engagement. To lead in a competitive space, they needed to understand what mattered most to mothers on the ground.
But without a strong social listening and sentiment analysis strategy, they were missing the emotional context. Brand perception was vague, market gaps were hard to spot, and product decisions risked falling short of real user needs.
Business Challenges
The client had key business challenges in making effective analysis. Netscribes stepped in with a structured, insight-led approach—transforming scattered social chatter into meaningful intelligence that directly informed product and brand strategy.
Limited market visibility: There was no structured insight available to gauge competitive positioning.
Unstructured consumer feedback: Social media chatter was disintegrated, and it was hard to pull out valuable insights.
Missed innovation opportunities: Consumer pain points were not picked up, and this affected product development.
Read more: How social media intelligence can help you lead with data-backed insights
Netscribes’ Solution
Netscribes created a digital customer engagement strategy to enable data-driven decision-making for the client and enhance customer relationships. Advanced social listening and sentiment analysis were utilized to monitor brand conversations and competitive positioning, with messaging closely aligned with consumer feeling. Taxonomy and purchase driver identification facilitated the classification of feedback, indicating top purchase drivers, and opportunity mapping identified areas of potential product innovation and marketing enhancement.
Impact
The client amplified digital interaction through synchronized messaging with consumer mood and fortified competitive advantage using real-time market intelligence. Product innovation became more consumer-centric, meeting unmet needs and pain points. As a data-driven strategy, the brand enhanced customer relationships and achieved greater visibility into the market, keeping its strategy current and effective.
Boost Your Digital Customer Engagement with Netscribes
Find out how our digital customer engagement expertise can inform smarter decisions, more robust brand positioning, and deeper customer relationships. Download the full case study to see how Netscribes assisted the client:
- Develop real-time consumer insights through social listening.
- Enhance brand perception and engagement through data-driven strategies.
- Discover opportunities for innovation to meet changing consumer needs.
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