With the world of gaming putting on new avatars thanks to the Metaverse, almost every business under the sun is eager to drive engagement through some form of gaming. A tech conglomerate of world-renown sought to create an insightful report on the latest trends and market landscape in gaming to inform marketing leaders across industries.
The organization realized that this meant conducting in-depth research and analysis of various industry dynamics and their impact on the evolving gaming space. This led them to partner with us to gain industry-wise data into aspects like a market overview, developer monetization, blockchain gaming, and more.
About the client
Our client is a leading multinational technology company forayed into social networking platforms and facilitates community-based gaming.
Objective and scope
Bolstering their position as thought leaders in the gaming industry, the client sought to publish an in-depth insights report on the emerging trends and evolving market landscape of gaming in 2022. Offering a global industry outlook, the report was targeted at sales and marketing managers within the gaming space.
Realizing that it needed a partner with sound research expertise, the tech conglomerate partnered with Netscribes for a detailed report of the latest developments in:
- Mobile gaming
- Console and PC gaming
- Real money gaming
- AR/VR gaming
Netscribes solution
Netscribes’ team of research experts conducted a thorough assessment of the information available on secondary domains. This was to gather intelligence for specific data on aspects including:
- Global gaming market by the numbers
- Gaming industry outlook
- Game publisher/developer monetization
- Trends in blockchain gaming/NFT
- Diversity and inclusion in the gaming industry
Key information sources
To generate actionable insights and uncover new market opportunities, we analyzed secondary information by extensively studying and reviewing related industries and their dominant trends. Key sources included:
- Press releases and annual reports
- Industry articles and reports, cases studies, research reports, blogs, and articles
- Gaming survey reports
Benefits
Leveraging the findings shared by Netscribes, our client was able to get a comprehensive understanding into factors influencing the present and future of the global gaming market. The assessment included identifying the target market, key drivers, the latest developments, initiatives, and trends among other facets in the gaming realm. These together, helped our client build an in-depth insights report for its potential customers.
