The client, a prominent player in the health insurance industry, was looking to broaden its base in the Middle East, specifically in Dubai. To further its footing in the city-state, the organization was on a partner identification hunt for eligible independent brokerage firms. The task required a grass root analysis of the market and business profiling among a myriad of other aspects to gauge their prospects’ standing.
Business Challenge
A leading insurance major wanted to expand their market share in the Middle East, particularly in Dubai. Through an in-depth analysis the firm sought to evaluate the top 20 healthcare and medical insurance brokerage firms for a competency check to narrow down their prospective partners.
Solution
- Netscribes conducted an extensive study focused on individual health insurance providers operating in Dubai.
- First, we collated a comprehensive list of 200 brokers in this category based on market segmentation.
- Next, we conducted 100 primary interviews (CATI) to ensure advanced business profiling and capture individual data sets of the firm, its stakeholders, and customers.
- To support our analysis, we also conducted an extensive secondary research by examining verified online sources to confirm our market insights and underline industry developments.
Results Delivered
We provided a detailed report of actionable data to the client focusing on the following
parameters:
- Ranking matrices
- Direct versus indirect sales ratio
- Profiles of brokerage firms which included aspects like year of establishment and portfolio, geographic presence, network strength, business model, engagement model, business units by customer segment, and market share by premium paid
Benefit
Our recommendations on established brokers with a niche in private medical insurance equipped the client to get a holistic view of the market and identify suitable partners. Moreover, our results also helped them discover new brokers who met their collaboration criteria.
