Missing the right customers? Not anymore.
For a global sports retailer, understanding user persona generator insights and customer behavior was a challenge. They had a vast database of shoppers, but who were the real sports users among them? Without a clear way to segment their audience, marketing campaigns were broad, generic, and less effective.
The brand’s most engaged shoppers—those actively participating in sports—were lost in a sea of general consumers. Without identifying them correctly, the retailer struggled to personalize its outreach, promote relevant services like coaching sessions and training programs, and maximize customer lifetime value. That’s when they turned to Netscribes for a smarter, AI-powered solution.
From data overload to AI-powered precision
When the retailer partnered with Netscribes, it was clear that outdated segmentation methods weren’t enough. They needed a user persona generator powered by AI to create detailed customer profiles based on real purchase behavior. Netscribes developed a machine learning model using logistic regression and K-Means clustering to analyze customer purchase patterns and categorize shoppers based on the sports they were actively involved in.
The AI-powered system identified which customers were true sport users by analyzing their purchase history across different brands and categories. It also determined each customer’s likely sports interests, allowing the retailer to deliver hyper-personalized recommendations. By optimizing marketing efforts, the retailer was able to target high-value users more effectively across both retail stores and service platforms, ensuring better engagement and higher conversion rates.
More personalization, better engagement, 26% higher growth
With the AI-powered user persona generator, the retailer saw:
- Targeted email campaigns that increased engagement and conversions.
- 26% growth in new service platform users, driving revenue through training programs.
- Higher in-store sales, as AI-powered recommendations improved relevance and customer experience.
Unlock AI-driven personalization for your business
Relying on generic customer data means missing key revenue opportunities. A user persona generator powered by AI ensures that brands connect with the right customers, at the right time, with the right message—driving both engagement and sales.
See how AI can transform your customer strategy. Talk to our experts today.
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