When search results fail, customers leave
When shoppers search for products on your online store, they anticipate relevant, correct results. But what if the search query analysis doesn’t quite live up to expectations? Lost sales, frustrated customers, and missed opportunities. A top APAC e-commerce player had this very issue—irrelevant search results, low product discoverability, and an aging algorithm that didn’t understand customer intent.
Read more: The impact of e-commerce return management on customer loyalty and brand reputation.
A search function that didn’t meet customer expectations
With a wide product library, the client’s search engine was failing to provide relevant results. Search queries often failed, resulting in unrelated product suggestions. Consumers who came in looking for easy products found themselves browsing through unrelated products, causing drop-offs and conversion losses. Spelling errors, synonyms, and misfiled listings only compounded the issue. The business required a more intelligent approach to search query analysis in order to enhance search relevancy and drive sales.
Smarter search, better shopping experiences
Netscribes intervened with a search query analysis solution to repair search breakdowns and enhance product findability. We reviewed customer searches to reveal algorithm vulnerabilities, detect misclassified listings, and optimize handling of synonyms and spelling differences. We offered real-time feedback to maximize the accuracy of the search engine, allowing customers to find what they were seeking—faster and more accurately.
By providing actionable guidance, we enabled the client to refresh their search algorithm and product catalog, and the result was a more efficient, more natural shopping experience.
Greater accuracy, improved conversions
With a more sophisticated search query analysis approach, the client benefited from:
– A very noticeable decrease in search-related issues, with it being easier for customers to get to the appropriate products.
– Better search accuracy in results, increasing customer satisfaction and confidence in the platform.
– Greater conversion rates, as enhanced search capability resulted in more successful purchases.
Is your search function working for you—or against you?
A strong search experience is key to keeping customers engaged and driving revenue. If your platform’s search results aren’t delivering, you’re losing sales. Netscribes’ search query analysis solutions help e-commerce businesses refine their search functionality, improve relevancy, and enhance customer experience.
Ready to optimize your search engine for good?
Let our e-commerce solutions help you unlock the ingredients to power your growth. Download the full case study to see how we can help you with smarter ecommerce solutions.
