When presence alone isn’t enough
For a global IT leader, showing up at the World Economic Forum wasn’t the end goal—it was about standing out. They wanted to lead the conversation through sharp social media intelligence. The aim? To shape perceptions, outshine competitors, and fuel strategic engagement in real time.
But without a live, insight-driven analytics system, they were flying blind. Social conversations moved fast, competitive narratives shifted by the hour, and engagement opportunities were slipping through the cracks.
Something had to change.
Business challenges
The client had critical challenges measuring event performance and maximizing engagement. To close this gap, the brand approached Netscribes to build a real-time social intelligence framework that could decode live conversations, benchmark performance, and turn engagement into strategic advantage. It was a complicated process identifying and examining conversations among audiences in real-time to determine sentiment and engagement levels. Determining the brand’s social media intelligence relative to competitors was also essential to fine-tuning strategic decision-making. The client was also required to determine what types of content and channels contributed to the most engagement and visibility.
Read more: Shaping your digital strategies for competitive advantage.
Netscribes’ social media intelligence solution
To overcome these challenges, Netscribes adopted an organized, multi-step analytics methodology. The solution delivered the client a real-time social media intelligence platform that allowed them to monitor audience sentiment, optimize content strategy, and improve brand positioning.
The methodology encompassed a three-phase event analysis, including pre-event, during-event, and post-event learnings. This was also supported by social media listening & channel insights, for real-time monitoring of audience chatter, engagement activity, and content trends on influential platforms. In addition, benchmarking of performance was done in order to quantify brand-specific KPIs vis-à-vis competitors and examine alignment with overall event agenda.
Impact
Netscribes’ real-time analysis allowed the client to make evidence-based decisions to improve its event presence:
Optimized content approach: Video-driven content created 40% greater engagement compared to static posts, prompting the client to allocate 60% of all future content initiatives to video formats.
Strategies for amplified targeting: Defined the top three highest-performing social media channels, allowing more targeted audience interaction.
Data-centric performance analysis: Provided organized insight that allowed us to quantify the event attendance’s success, determine which engagement efforts and content type were most received by the audience.
Take your event engagement to the next level with Netscribes social media intelligece
Harness the potential of social media intelligence and real-time analytics to sharpen your event strategy, increase visibility, and foster engagement. Netscribes can enable your brand to obtain real-time audience sentiment and engagement insights, use competitive benchmarking to sharpen market positioning, and maximize content strategies with data-driven decision-making.
Ready to revolutionize your event analytics? Learn about our digital engagement solutions and see how Netscribes can create measurable impact for your brand.
Download this case study to find out more.
