Drawing on actual conversations to fuel digital customer engagement
When market share demands sharper insight For a global consumer electronics brand focused on health tech, entering Indon
Tapping into new tastes
A cider slowdown One of the world’s top brewery groups—known for its massive portfolio of over 140 beer brands—fou
From clusters to conversions
Lost in the crowd A North American retailer knew its marketing wasn’t hitting the mark. Marketing campaigns felt gener
Enhancing consumer perception and brand health for a leading US air conditioning manufacturer
In the competitive heating, ventilation, and air conditioning (HVAC) market, a deep understanding of consumer needs and
Driving market success through consumer perception analysis
A leading sustainable energy provider in India faced challenges in aligning their products with the evolving needs of di
Analysis of life insurance purchase behavior to fuel growth strategy
In the dynamic landscape of the insurance industry, navigating the complexities of customer behavior, particularly in th
Extensive analysis on e-commerce trends & market landscape for a tech giant
A global technology conglomerate was eager to gain insights into e-commerce trends in 2022 as it provided brands and org
B2B feedback analysis: Uncovering customer-based product improvement insights
Objective and challenges The objective was to understand targeted B2B customer feedback and opinions on green electricit
A comprehensive Brand Performance Assessment for a global fitness equipment major
Identifying what makes your brand unique is the first step in strategically gaining a positioning edge over your rivals.
Providing a better buyer experience in the telecommunications industry
Providing relevant offerings to buyers at every stage of their journey requires a granular understanding of the B2B cust
Product testing research for a global alcohol brand
Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge
