Market positioning and perception analysis for new analgesic drug
Objective An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market p
Standard discounting analysis for ethical products across the competitive landscape
As pharmaceutical companies navigate pricing and market competition, discount analysis serves as a strategic compass. By
Cardiovascular market assessment to support expansion strategy
A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create a
Understanding healthcare purchasing patterns in a new market
A global integrated pharmaceutical major wanted to understand the adoption pattern of drugs, IVD tests and diagnostic pr
Market testing a medical device prototype
Market testing a medical device prototype to gain customer feedback before its launch. Our client, a major medi
Conducting a Market Expansion Study for Business Growth
Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market. Our client, a m
Analyzing the procurement behavior for medical diagnostic equipment
A leading provider of medical devices wanted to assess the potential for their key hospital equipment and products in th
Concept testing to understand the market viability of new healthcare devices
Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to asse
Patent landscaping to assess growth opportunities
In the ever-changing healthcare industry, being up-to-date with current and future technological trends is crucial to st
Global Mobility Trend Analysis to Develop Expatriate Healthcare Insurance Plans
An American worldwide healthcare solutions provider was looking to carry out a global mobility trend analysis for devel
