Deriving consumer insights from user-generated data
The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the chan
Product testing to inform marketing strategy of respiratory disposables
A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN co
Identifying key opinion leaders using an integrated research approach
An oncology-focused pharmaceutical company wanted to identify key opinion leaders(KOLs) in the area of multiple myeloma
Market positioning and perception analysis for new analgesic drug
Objective An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market p
Remanufacturing market analysis: Insights for Asia-Pacific
Objective Our client, one of the largest professional services network in the world, wanted to deepen its understanding
Standard discounting analysis for ethical products across the competitive landscape
As pharmaceutical companies navigate pricing and market competition, discount analysis serves as a strategic compass. By
Market analysis to support data-driven strategies
Objective Our client, a US-based global management consulting firm, was tasked with devising strategies for growing its
Cardiovascular market assessment to support expansion strategy
A pharmaceutical major was eager to understand the prevailing market dynamics in the cardiovascular segment to create a
Enterprise Mobility and PCR Market Assessment
Gaining a thorough understanding before leaping into a new market is crucial to any business’ success and enduring sta
Customer needs and buying behavior assessment for fuel and non-fuel products
In an endeavour to increase its market share, a leading oil and gas company wanted to stay updated on the consumer buyi
