Measuring Influencer Marketing ROI with Social Media Intelligence
Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to
Market Intelligence on Automotive Semi-active Suspension Technologies
Given the rapid developments in automotive semi-active suspension technologies, one of the world’s leading OEMs sought
Strengthening your Intellectual Property Portfolio through Patent Valuation Analysis
The R&D arm of an American manufacturer of medical equipment wanted to strengthen its intellectual property portfoli
Creating a Commercialization Strategy for Thin-Film Battery Technology
Our client, a leading battery manufacturer, wanted to assess the potential commercialization routes and application area
Commercialization strategy for aptamer screening and drug discovery technology
Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptamer scre
Developing Market Penetration and Commercialization Strategies for Innovative 3D Printers
Business challenge A leading research institute wanted to commercialize an innovative 3D printer, which uses resin mater
Deriving consumer insights from user-generated data
The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the chan
Product testing to inform marketing strategy of respiratory disposables
A leading medical device supplier sought to understand the market for a respiratory disposable portfolio across ASEAN co
Identifying key opinion leaders using an integrated research approach
An oncology-focused pharmaceutical company wanted to identify key opinion leaders(KOLs) in the area of multiple myeloma
Market positioning and perception analysis for new analgesic drug
Objective An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market p
