In the dynamic healthcare industry, it is critical to obtain an accurate and comprehensive view of the market environment to inform and facilitate product development, portfolio, and marketing decisions. A leading pharmaceutical company wante...
Before entering a market, businesses need to examine aspects like existing value propositions, regulations, demand, and competition, among other potential influencers. A market opportunity analysis helps identify and evaluate such aspects to ...
Every business determined to stay in the lead needs a dedicated research base for reliable and timely industry insights to power strategic decisions. A leading telecom firm wanted to establish a similar research delivery process to seamlessly...
Besides causing unprecedented business disruptions, the COVID-19 outbreak has rendered a chockful of market reports and company analysis redundant. Eager to get back on track with its sales outreach and pursue the right accounts, a telecom ma...
An increasing number of organizations are prioritizing analytics to solve business problems. While it offers tremendous opportunity, practical implementation can be complicated. Applying the learnings drawn from other analytics projects can g...
The pervasiveness of smartphones and internet connectivity are propelling cashless payments across the globe. As digital transactions replace cash, payment companies have become some of the most successful enterprises. To stay in step with th...
Given the rapid developments in automotive semi-active suspension technologies, one of the world’s leading OEMs sought to assess the market’s technology growth curve. From uncovering preferred segments to gaining a well-rounded perspe...
Our client, a leading battery manufacturer, wanted to assess the potential commercialization routes and application areas for its new thin-film battery technology. However, it lacked insight into the market and competitive environment for mak...
Our client, a renowned public research institute, wanted to explore the business opportunities presented by aptamer screening and drug-discovery technology. To gain data-driven insights and identify the most suitable commercialization route, ...
Objective An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of a new analgesic drug brand across a slew of medical practitioners and surgeons in select ASEAN countries. Th...