Developing a Targeted Sales Strategy with Account Intelligence
One of the world’s largest IT equipment and services company, headquartered in Japan, wanted to evaluate potential cli
Analyzing the procurement behavior for medical diagnostic equipment
A leading provider of medical devices wanted to assess the potential for their key hospital equipment and products in th
Successful Launch through Market Entry Research
Planning a market entry can be daunting. It requires a deep understanding of the current market dynamics, including the
Technology assessment for an automotive systems manufacturing firm
Technology assessment case study – A renowned automatic transmission system manufacturing company that has over 11
Competitive benchmarking to uncover market opportunities
Businesses that need to navigate complex markets and face evolving competition find competitive benchmarking against ind
Identifying potential customers through Market Analysis
A global supplier of polyphenol extracts wanted to understand the need for its products in the dietary supplements marke
Technology assessment of smart connectivity solutions
Technology assessment study helps an electronic components manufacturer capitalize on futuristic technologies.
Technology tracking for a global energy and petrochemicals group
A global energy and petrochemicals major, involved in innovative and advanced technologies for sustainable growth. They
Consumer intelligence: Understanding the impact of price change on product sales
Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price
Concept testing to understand the market viability of new healthcare devices
Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to asse