For global markets, understanding demand trends is pivotal for businesses aiming to expand their international footprint. Demand trend analysis not only unveils market dynamics but also equips organizations with the foresight needed to naviga...
Given the rapid technological changes in the front-end circuitry for 5G applications, our client, a leading semiconductor firm wanted to analyze acoustic filter technologies. They sought to understand the technology’s performance requiremen...
A leading manufacturer of printing and scanning solutions wanted to identify the business opportunities that existed in the prototype 3D printing market. The firm sought a clear understanding of the market potential and demand for this type o...
A robust patent portfolio is a major component in underpinning a firm’s current and future competitive position. As such, conducting a patent portfolio optimization exercise is critical to ensuring you have the most beneficial patents and r...
Competition in the IT services marketplace is heating up, as new-age, non-traditional players compete with established incumbents. To retain a competitive edge, global IT firms need to be keenly aware of the competitive landscape. When a lead...
Most businesses have a website presence in 2023. More than a quarter of businesses conduct their activities online, and more than two fifths of small businesses are planning to invest in improving their website performance. These statistics m...
A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocating their ma...
A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main outcomes of inaccurate demand forecasting. It sought accurate predictions to optimize the inventory of its highly perishabl...
A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it required was de...
Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these spends. ...