Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...
With the retail industry reeling from the COVID-19 pandemic, the pressure on retailers to make the most of this holiday season is intensified. As the peak shopping season draws closer, understanding what will spur holiday purchases this year ...
Customer voice is one of the biggest perks digitization has afforded businesses over traditional media. That said, apart from managing online reputation and weeding out fake reviews, marketplaces need a deeper level of customer cognizan...
The pandemic has left most distributors high and dry. Those who have previously invested in B2B digital commerce find themselves relatively buffered as they steer operations online. Those who haven’t yet risk losing quite a sizeable revenue...
E-commerce sales are going from strength to strength, thanks to a global surge in smartphone usage and high-speed internet connectivity. Estimates suggest that by 2024, as much as 45% of these sales could pour in from just mobile devices. How...
Organizations invest millions of dollars to create positive experiences for their customers. This is of little surprise given that 96% of customers attribute their brand loyalty choices to the service they receive from companies. Additionally...
The emergence of advanced technologies has brought about radical changes in the e-commerce sector in recent years. These changes such as personalized experiences, optimization of transaction processes, utilization of automation services, and ...
Digital factors influence half of US retail sales, according to Forrester. This is expected to grow to 58% by 2023. In other words, whether the sale occurs online or in-store, the odds that it was influenced by digital factors are pretty high...
With the holiday season just around the corner, shoppers are already on the hunt for the best offers available on the internet. It is also an opportunity-goldmine for marketers to create content that will captivate shoppers and tempt them to ...
Presentation is undoubtedly important in the e-commerce world. In a brick-and-mortar store, you have the benefit of shoppers getting to examine your wares, but you have no such luck online. Every site visitor must first decide to what extent ...