Summer is now behind us, which means you’re likely finalizing your marketing campaigns to make the most of the holiday traffic. As with every year, online will play a major role in influencing holiday purchases. So if your online content do...
For brands and retailers looking to win in a hyper-competitive e-commerce space, ensuring quality product content is critical. But as product assortments expand, creating error-free, accurate, and customer-centric product catalogs can be a re...
Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content strategy is essential. Why rich? Think of it in this way. Product content is like your sales executive convincing a prospe...
Efficient product information management is a critical success factor in e-commerce. It requires timely and accurate sourcing, standardization, enrichment and publishing of product content to ensure retailers don’t lose out on customers due...
As online grocery shopping picks up pace, the race to capture a larger wallet share of the digital customer is getting increasingly competitive. Meeting the needs and expectations of this evolved customer is key to succeeding online. But, whe...
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conducted a survey to understand how consumers in the US shop for FMCG products online to find out how brands and retailers can ...
India’s latest Foreign Direct Investment (FDI) policy on e-commerce will come into effect on Feb 1, 2019. The policy introduces significant changes that could have a dramatic impact on the way major e-commerce companies carry out business a...
E-commerce is steadily becoming an integral part of the FMCG sector. According to Nielsen, nearly nine out of 10 dollars of FMCG retail growth came from online channels over 2016-17. A number of categories, such as edible goods, personal care...
Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of consumers consider product content a ‘very important’ factor before making a purchase decision. In fact, a study conducte...
Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the same ease of finding products and swift deliveries. Forrester estimates that B2B e-commerce will reach $1.2 trillion and a...