E-commerce product descriptions: Best practices that have evolved over the years
E-commerce product descriptions are quintessential to driving purchases online. Good product descriptions have shown to
Why you shouldn’t ignore on-site search quality
Ever wondered how accurate are the search results for a set of keywords on your e-commerce website? On-site search quali
Top 7 reasons for cart abandonment and how to overcome them
For a lot of e-commerce businesses, cart abandonment contributes to significant revenue loss. The average cart abandonme
How Netscribes’ review analytics tool can take your product content from good to great
Customer voice is one of the biggest perks digitization has afforded businesses over traditional media. Â That said, apa
How to take professional product photos for your e-commerce store
Presentation is undoubtedly important in the e-commerce world. In a brick-and-mortar store, you have the benefit of shop
This holiday season, use insights to shape your product content
Summer is now behind us, which means you’re likely finalizing your marketing campaigns to make the most of the
4 steps to create a rich content strategy for maximizing e-commerce conversions
Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content
Using market insights to shape your product content
Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of con
Drive B2B e-commerce success with insight-based product content
Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the
Five tips for writing better product descriptions
Online shopping is on an upswing. But the comfort of shopping on the go comes at the cost of the ability to ‘touch-and
