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Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predi
2024 CPG industry trends: What to expect and how to stay prepared
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few
Navigating the future: Ecommerce technology trends 2024
In the fast-paced realm of e-commerce, staying ahead of emerging trends is critical for businesses seeking sustained suc
QSR marketing strategy: Embracing e-commerce & OTT influence on Gen Z consumers
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Returns management process: Transforming operational challenges into strategic advantages
Think of online shopping as a puzzle, where every piece plays a role in the overall picture. In this puzzle, returns are
How AI ecommerce catalog compliance benefits online shopping platforms
AI and ML play a pivotal role in enhancing e-commerce business operations, ensuring that product listings not only adher
Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
Has the ‘Wellness’ trend and its associated marketing campaigns hit a roadblock post-covid-19?
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services prom
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Product returns are an inherent aspect, integral to the online shopping experience. E-commerce merchants are obligated t