Brand tracking: Your secret weapon for staying ahead in the game
Think of a brand tracking survey as your personal health check-up—but for your business. It doesn’t just diagnose pr
How do brands extract valuable consumer insights from transaction data?
In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive
5 ways to leverage consumer behavior trends to boost your sales
In today’s fiercely competitive market, understanding consumer behavior trends is not just advantageous—it’s essen
Navigating the future of CPG industry challenges with innovative Route-to-Market strategies
2023 presented many challenges for CPG brands; mainly inflation, supply chain issues, and dynamic consumer behavior. Dur
How customer intelligence helps design intelligent business practices
Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predi
CPG industry trends 2024: What to expect and how to stay prepared
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few
QSR marketing strategy: Embracing e-commerce & OTT influence on Gen Z consumers
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world imm
Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
Has the ‘Wellness’ trend and its associated marketing campaigns hit a roadblock post-covid-19?
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services prom
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
