Online FMCG shopping: Top factors that influence purchase decisions
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conduc
Key trends shaping the consumer electronics industry in 2019
The consumer electronics industry is constantly evolving and growing at a fast pace. This industry has seen many new pro
What FMCG brands need to know to achieve greater e-commerce success
E-commerce is steadily becoming an integral part of the FMCG sector. According to Nielsen, nearly nine out of 10 dollars
Drive B2B e-commerce success with insight-based product content
Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the
Digital transformation in the Indian consumer goods industry
The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation a
How to measure brand health against the right metrics
A strong brand is the hallmark of a company’s success. It helps the organization sell better, attract the right
5 Emerging technology trends in e-commerce
Technology is the backbone of e-commerce. Not only does it help connect sellers and customer on mobile and web platforms
Five tips for writing better product descriptions
Online shopping is on an upswing. But the comfort of shopping on the go comes at the cost of the ability to ‘touch-and
How to improve e-commerce performance without reducing prices
The e-commerce industry is predicted to rake in 4.5 trillion USD in revenue by 2021. The industry is expanding and
Amazon A+ content: Best practices
Unsure about what goes into creating A+ content for Amazon? Here’s a sneak-peek at the best practices to keep in mind
