How a leading consumer appliance retailer optimized its pricing strategy
Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal
Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc
How to leverage pricing automation for consumer insights and market intelligence
Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, busin
How eye-tracking technology in neuromarketing is helping boost sales
A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers i
Unlocking market opportunities for private sector investors in CRISPR agriculture
Private sector companies are at the forefront of driving innovation and commercialization in CRISPR-based agriculture. W
CRISPR crops: The next frontier in sustainable agriculture and global food security
With the global population projected to reach 10 billion by 2050, ensuring food security has become a pressing concern.
Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to pr
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real u
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand.
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The r
