Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to pr
Maximizing e-commerce sales potential with product catalog optimization
When browsing a library for a book it becomes convenient if they are arranged alphabetically and categorized per genre.
How content moderation benefits your online brand perception
Moderation of content refers to the review and monitoring of user-generated content on online platforms to ensure that i
Navigating sales challenges: How onboarding and seller support services can help you succeed
Seller onboarding and seller support is the process of providing new sellers with the resources and support they need to
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real users. The part
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector i
The power of brand health analysis: How it can help you stay relevant in the market
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering con
Maximizing opportunities: The role of market research in CPG strategy
Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typicall
The power of data: how pricing and assortment intelligence drives business success
In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking
