Product research: Common mistakes to avoid and tips for success
Product research is the secret to building products that customers love. Backed by insights gathered from qualitat
Supply chain crisis in consumer electronics and strategies to overcome them
Supply chain shortages experienced globally since 2020 had manufacturers in consumer electronics, among other industries
Metaverse madness: Are consumers ready?
The year is 2022 and it’s your avatar your friends are waiting for. You’re running late for a concert, bu
How cashierless checkout is transforming retail stores
The pandemic changed how retail looks at tech. The physical shop floor is no longer the main playground. Things have gon
Consumer product testing in a post-pandemic market
In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results o
7 CPG trends to keep an eye on in 2022: Customer experience reigns
If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendou
How retail is unlocking hidden NFT revenue potential
Ever thought someone would pay thousands of dollars for a jpeg that can be viewed digitally? That’s what Beeple earned
5 tips to level up your D2C marketing strategy
What happened when stores shut down at historic rates during the COVID-19 epidemic? The world discovered the countless p
The 5G retail revolution: Decluttered supply chains and a speedy ‘phygital’ customer experience
2022 has kickstarted with yet another COVID-19 variant in tow. While 2020 brought with it the stay-at-home consumer and
Delving into the livestream shopping phenomenon
The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores
