Top 4 reasons why consumer products need claims testing
“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Anke
6 tips for getting the most from your customer satisfaction survey
Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how
How market and consumer intelligence can support early holiday sales
This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that mo
Eating smart: How AI is transforming the food and beverage industry
“Your order will be ready in 5 minutes.” Just as you begin to grow impatient, your phone buzzes with this notificati
How intelligent supply chains can help improve CPG resilience
It has been anything but easy to keep operations running across sectors during the COVID-19 pandemic. Inconsistencies in
Best digital tactics for improving customer retention in 2021
Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retenti
Four ways to measure brand awareness
Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your
Analyzing your competitors’ route-to-market strategy
Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the found
Sustainable packaging innovations to watch out for in 2021
As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and susta
Why brands are increasingly shifting to sustainable packaging
Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets b
